Highlighting the transformation of industries and successful businesses from women entrepreneur to entrepreneur is Amazon’s pride. An innovative, women-led company can now be shopped from the Support Small page all-year with a dedicated women-owned storefront available. No matter if it’s International Women’s Day, Women’s History Month, or any day, that day exists to make it easy to support inspiring founders doing such great work within their community. Here are five incredible women-owned businesses that made it to Amazon’s store and how unique stories are the best way to shop one’s heart out for creativity and purpose:
1. A Space for Women Business Owners
Amazon’s women-owned storefront is a designated area meant to feature women-led businesses. Provided all year via the Support Small page, this platform helps people find excellent products that help support founders so innovative and passionate about what they do. From beauty products all the way to activewear, there’s something for each one of you from these lines. When you shop here, you don’t just buy products; you support dreams, communities, and the spirit of entrepreneurship.
2. 1818 Farms: A Family Farm’s Journey to Artisan Goods
Natasha McCrary built 1818 Farms from a small family farm into a booming enterprise in Mooresville, Alabama. It was when her son had an enchanted petting zoo experience that she founded the farm in 2012; rearing animals and growing a garden were its main purposes. Today, it stands as a ‘farm to bath’ and ‘farm to runway’ company—producing boutique, hand-crafted beauty products and botanical-dyed scarves, using seasonal and all local ingredients, primarily more than 15,000 flowers.
Natasha also shares her farm with the public, holding workshops, events, and tours to educate self-sufficiency. Having onboarded to Amazon’s store in 2017, 1818 Farms has cultivated its online existence via Amazon Handmade, delivering handcrafted products that consumers associate with good quality and artisan ship.
3. Be Rooted: Empowering Women of Color
Founded by Jasmin Foster, Be Rooted had its roots in Atlanta, Georgia in 2020. She had spent over a decade in retail, and thus the idea was to come up with journals, planners, and notebooks that would truly embody women of color; making them feel seen and inspired. Each gold foiled journal and soft-touch matte notebook we create is a celebration of culture and authenticity towards a journey to true self.
Jasmin serves her community, collaborating with groups such as the Loveland Foundation and giving products to underprivileged school districts. Amazon selling has facilitated reaching thousands of people for Be Rooted, with fast Amazon Prime shipping guaranteeing timely products for life’s special occasions.
4. Ezra Coffee: A Blend of Heritage and Heart
Jessica Taylor’s love for coffee began when she was tasting her grandparent’s coffees brewed in the kitchen in rural Arkansas. It wasn’t until 2021 before she launched Ezra Coffee in Houston, Texas; an inspired move – after one sister’s dietary needs – offering multi-origin, naturally flavored brews that were dairy, soy, and nut-free. An erstwhile educator, Jessica employs narratives with a brand; she names the flavors after historical personalities and comes up with quite unique packages that depict her lineage.
Ezra Coffee gives back by donating unsold products to organizations like the Salvation Army and supports students at college through research opportunities. With Amazon’s FBA, Jessica can concentrate on growing her business, leaving the rest to be done with shipping by Amazon, hence giving an upper edge to her brand.
5. Jilly Bing: Dolls with a Cultural Mission
Founded by Elenor Mak in San Francisco, California Jilly Bing was inspired by the personal experience of not finding a doll similar to what she was looking for her daughter – one that embodied her Asian American identity. Thus, she created a line of Asian American dolls in an attempt to chip away at those stereotypes with the flagship doll Jilly, who helps parents educate their children about Asian holidays, food, and languages.
Jill Bing represents one mom’s mission to get better, more accessible products to more families through Amazon’s incredibly efficient “store.” Eleanor’s mission around promoting representation and cultural pride strikes a chord with customers looking for purposeful toys for their children.
6. ROAM LOUD: Activewear with Purpose
Providence, Rhode Island is where Toyin Omisore founded ROAM LOUD, an activewear brand that draws inspiration from her Liberian-Nigerian American heritage, and the lessons of perseverance from her grandmother. They say “Live a life of freedom,” to have all women dreaming big and moving boldly. Premium activewear from the brand supports health and wellness so that its wearers can live life in their own way.
Selling on Amazon has provided customers with better access to finding the brand of ROAM LOUD with highly quality active wear alongside their other favorite brands. This has helped Toyin grow her business while staying true to her vision.
7. Why Shop Women-Owned Businesses?
Shop from women-owned businesses on Amazon and support innovation and community impact. These entrepreneurs aren’t just creating products; they build connections, provide education, empower others, and more. From farm-based workshops by Natasha McCrary to donations to schools by Jasmin Foster, each of these businesses gives back in a meaningful way. The company makes it easy for a customer to find such products, supported with the Small Business badge that helps identify women-led companies all over the store.
8. How to Shop and Support
Check out Humble Chic NY, Lick You Silly, Pinwheel Crafts, and other women-owned brands from the page on Amazon’s Support Small section. When you’re browsing, look for the Small Business badge so that you can shop products from small businesses and women like ‘’. Find unique gifts, everyday essentials, or a little something for yourself-these businesses are brimming with unique finds that are of high quality and do make a difference.
9. The Impact of Your Purchase
Each purchase made from an independent woman on Amazon helps grow the business and keep the good work running. For instance, buying a journal from Be Rooted ensures representation for women of color, and a purchase of a coffee blend from Ezra Coffee will have donations going to the Salvation Army. Your shopping choices empower these founders to keep on innovating and inspiring others.
10. Year-Round Support
The women-owned pop-up store on Amazon is an everyday affair; it’s not limited to special days like the International Women’s Day or the Women’s History Month. Thus, adding purchasing made with intent to your routine is quite hassle-free. Whether you’re in the market for handcrafted beauty products, culturally relative toys, or activewear in vogue, these businesses cater to every need.
11. Join the Movement
Shop the women-owned storefront at Amazon, and you’re part of the movement to celebrate and uplift women entrepreneurs. These founders are breaking barriers, creating opportunities, and making a positive impact in their communities. Visit the Support Small page today to explore more women-owned businesses and begin shopping with purpose.
