
Exclusive: The Inside Story of Carhartt WIP’s Transformation Into a Fashion Powerhouse
PARIS — On his 19th birthday in 1999, Wilfried Atzert wanted one thing: a Carhartt jacket. In Paris at the time, the brand was primarily known via a licensed offshoot called Carhartt Work In Progress, or WIP, which was founded in 1994 and gave a fashion edge to the functional workwear of the century-old, US-based […]
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