Sonsie Skin, a mindfulness-focused skin care brand co-founded by actress Pamela Anderson, has appointed Kailey Bradt as its new CEO, effective immediately. Announced on September 10, 2025, this move marks a significant step for the direct-to-consumer company as it aims to grow its presence in the beauty industry. Bradt, a chemical engineer with a strong background in sustainable beauty, brings a wealth of experience from her previous ventures. This article explores Bradt’s appointment, her plans for Sonsie, and why this change matters for the brand, all in simple English.
Who Is Kailey Bradt?
- Background in Chemical Engineering
- Kailey Bradt is a chemical engineer with a Bachelor’s degree and a Master’s degree in product development from the Rochester Institute of Technology.
- Her expertise in science and innovation has shaped her career, focusing on creating eco-friendly and effective beauty products.
- Experience in Beauty and Sustainability
- Bradt founded Susteau (formerly OWA Haircare), a waterless hair care brand that launched in Sephora in 2021 with low-waste products like powder-to-lather shampoo. The brand closed in 2024 as Bradt shifted focus to other projects.
- She also started Syndeo, a company that connects beauty brands with biotechnology firms to develop sustainable and innovative products.
- Role in Sonsie’s Launch
- Bradt joined Sonsie in 2023 as a product developer and consultant, helping to create its initial line of four skin care products.
- Her work laid the foundation for the brand’s growth, making her a natural choice to lead as CEO.
Sonsie Skin Care: A Growing Brand
- Founded by Influential Figures
- Sonsie was launched in 2023 by influencer Marie von Behrens-Felipe and her husband, Roberto Felipe, who served as the first CEO.
- Pamela Anderson joined as a co-founder and majority owner in 2024, bringing star power and a commitment to clean, sustainable beauty.
- Focus on Mindfulness and Quality
- Sonsie is a direct-to-consumer brand offering four skin care products, with its standout product being the Super Serum ($64), which contains 4% niacinamide for a glowing skin finish.
- The brand emphasizes mindfulness, vegan, and cruelty-free formulas, appealing to consumers who value ethical and effective skin care.
- A Pivotal Moment for Growth
- Bradt described Sonsie’s current phase as “like opening a new book,” signaling big plans for expansion.
- Her appointment comes as the brand prepares to launch a new product in October 2025, developed with Anderson, which could boost its visibility.
Bradt’s Vision for Sonsie
- Innovative Product Development
- Bradt plans to create new, cutting-edge skin care formulas to keep Sonsie competitive in the crowded beauty market.
- Her chemical engineering background will help her focus on science-driven products that align with the brand’s clean and sustainable ethos.
- Enhancing Marketing and Events
- Bradt aims to improve Sonsie’s storytelling through marketing, making the brand’s mission and values clearer to consumers.
- She also plans to host in-person events to connect with customers and build a stronger community around the brand.
- Empowering Women in Leadership
- Pamela Anderson praised Bradt’s “love and commitment to clean, sustainable beauty,” noting her as the perfect partner for Sonsie’s growth.
- Bradt highlighted Anderson’s support for having a young woman lead the company, emphasizing diversity and non-traditional backgrounds in leadership.
Why This Appointment Matters
- A Shift in Leadership
- Bradt replaces Roberto Felipe, the co-founder and former CEO, marking a transition to a leader with deep expertise in product development and sustainability.
- Her appointment reflects Sonsie’s focus on innovation and scaling up as a premium skin care brand.
- Tapping into Clean Beauty Trends
- The beauty industry is seeing a surge in demand for clean, sustainable, and vegan products. Bradt’s experience with Susteau and Syndeo positions her to capitalize on these trends.
- Sonsie’s small but curated product line, combined with Bradt’s vision, could help it stand out against larger competitors like Drunk Elephant or Glossier.
- Pamela Anderson’s Influence
- Anderson’s involvement as a co-founder and majority owner brings significant attention to Sonsie, especially given her advocacy for cruelty-free beauty.
- Bradt’s leadership, paired with Anderson’s star power, could elevate Sonsie’s profile in the global beauty market.
What’s Next for Sonsie?
- New Product Launch: Bradt’s first major project as CEO is a new product, set to debut in October 2025, which she co-developed with Anderson. This could expand Sonsie’s offerings and attract new customers.
- Market Expansion: With Bradt’s focus on storytelling and events, Sonsie may explore partnerships or pop-up shops to reach a wider audience.
- Sustainability Focus: Bradt’s background suggests Sonsie will continue prioritizing eco-friendly practices, potentially introducing biodegradable packaging or new biotech ingredients.
Conclusion
Kailey Bradt’s appointment as CEO of Sonsie Skin Care is a game-changer for the mindfulness-driven brand co-founded by Pamela Anderson. With her expertise in chemical engineering and sustainable beauty, Bradt is poised to lead Sonsie into a new era of growth. Her plans for innovative products, stronger marketing, and community-building events align with the brand’s values and the industry’s demand for clean beauty. As Sonsie prepares to launch a new product in October 2025, Bradt’s leadership could make it a standout in the competitive skin care market.
