Princess Cruises has announced the promotion of Carmen Roig to Senior Vice President of Sales. This move highlights her strong leadership and dedication to growing the company’s presence in the travel industry. With over 40 years of experience in the cruise business, Roig is a respected figure known for her skills in sales, marketing, and building community relationships. Her new role is expected to strengthen Princess Cruises’ partnerships with travel advisors and expand consumer demand for their cruise experiences. Here’s a closer look at why this promotion matters and what Roig brings to the table.
1. Who is Carmen Roig?
Carmen Roig is an industry veteran with a deep background in the cruise world. She began her career in 1981 with Carnival Cruise Line, where she gained valuable experience in the industry. Over the years, she held important sales and marketing roles at well-known cruise companies like Crystal Cruises, Azamara Club Cruises, and Costa Cruises. Her work has always focused on building strong relationships and driving growth through smart strategies.
Since joining Princess Cruises in 2022 as Vice President of Sales, Roig has made a big impact. She has led teams in North America Trade Sales, Trade Marketing, Inside Sales and Service, and International Sales in regions like Europe and South America. Her ability to connect with travel advisors and create innovative tools has helped Princess Cruises stand out in a competitive market.
2. What Has Roig Accomplished at Princess Cruises?
Since joining Princess Cruises, Roig has been a key player in the company’s success. Here are some of her major achievements:
- Strengthened Trade Partnerships: Roig has worked closely with travel advisors to build trust and create stronger business relationships. Her efforts have made it easier for advisors to promote Princess Cruises to their clients.
- Introduced New Tools and Programs: She has launched creative programs to help travel advisors sell more cruises. These tools make it simpler for advisors to share information about Princess Cruises’ offerings.
- Increased Earning Opportunities: Roig created new promotional platforms that allow travel advisors to earn more money when booking Princess Cruises for their clients.
- Expanded International Sales: By leading sales efforts in Europe and South America, she has helped Princess Cruises grow its global reach.
- Built a Strong Team: Roig has formed a talented team that works together to meet the company’s goals. Her leadership has inspired her team to take ownership of their work and build lasting relationships with partners.
These efforts have helped Princess Cruises grow its brand and attract more customers, making Roig’s promotion a natural next step.
3. Why Was Roig Promoted?
Roig’s promotion to Senior Vice President of Sales reflects her success and leadership at Princess Cruises. According to Jim Berra, the Chief Commercial Officer at Princess Cruises, Roig has been a driving force in growing the company’s trade partnerships and advancing sales strategies. Her ability to lead her team and create innovative solutions has directly contributed to the company’s success.
Berra also praised Roig’s passion for introducing more people to Princess Cruises. Her work has helped the company reach new customers and strengthen its position in the cruise industry. This promotion recognizes her hard work and sets her up to lead even bigger efforts in the future.
4. What Does This Mean for Princess Cruises?
Roig’s new role as Senior Vice President of Sales will help Princess Cruises continue to grow. Here’s how her leadership is expected to make a difference:
- Stronger Travel Advisor Support: Roig will focus on providing travel advisors with better tools and resources. This will make it easier for them to recommend Princess Cruises to their clients.
- More Consumer Demand: By building on her success in trade partnerships, Roig will work to attract more customers to Princess Cruises’ unique vacation experiences.
- Global Growth: Her experience in international sales will help the company expand into new markets, bringing Princess Cruises to more people around the world.
- Innovative Strategies: Roig’s creative approach to sales and marketing will lead to new ideas and programs that keep Princess Cruises ahead of the competition.
Her promotion signals that Princess Cruises is committed to growth and excellence in the travel industry.
5. Roig’s Vision for the Future
In her own words, Roig is excited to take on this expanded role. She is committed to supporting travel advisors and helping them succeed. Roig plans to build on the momentum she has already created by delivering more tools, better earning opportunities, and unforgettable cruise experiences for guests. Her goal is to make Princess Cruises a top choice for travelers looking for a memorable vacation.
6. Why This Matters for Travelers
For people planning a cruise, Roig’s promotion is good news. Her leadership means Princess Cruises will continue to offer high-quality vacations with great service. Travel advisors, who help customers book cruises, will have better support and tools, making it easier to find the perfect trip. Whether you’re a first-time cruiser or a seasoned traveler, Roig’s work will help ensure Princess Cruises delivers amazing experiences.
7. A Leader with a Proven Track Record
With over 40 years in the cruise industry, Roig brings a wealth of knowledge and experience to her new role. Her time at companies like Carnival, Crystal, Azamara, and Costa has given her a deep understanding of what makes a cruise line successful. She knows how to connect with travel advisors, market cruises effectively, and create experiences that keep customers coming back.
Her promotion is a testament to her hard work and dedication. As Senior Vice President of Sales, Roig is well-positioned to lead Princess Cruises into a bright future.
Conclusion
Carmen Roig’s promotion to Senior Vice President of Sales at Princess Cruises is a major milestone for both her and the company. Her leadership, experience, and passion for the cruise industry make her the perfect person to drive growth and strengthen partnerships. By supporting travel advisors and creating innovative programs, Roig will help Princess Cruises reach more customers and deliver unforgettable vacations. As the company continues to grow, Roig’s vision and expertise will play a key role in its success.
